approach to access an already aggregated audience, he said.
Some of the Praized Media features that businesses can use include:
User tagging - Bloggers and site editors embed snippets of merchant information to their post and news articles to drive traffic to their local section. The more a business gets tagged, bookmarked, shared and discussed in a positive manner, the higher that company's online profile becomes.
Search engine optimization tools - The site employs SEO tools that help drive local traffic from search engines to community sites. Businesses that become part of a Praized Media community can use this traffic to raise awareness about their products and services.
Centralized Database-- An aggregated view of local conversation from all Praized communities in compiled at www.praized.com. Businesses can use this to "separate the wheat from the chaff" and review only conversations relevant to their space to gain a better understanding of their market.
"Trust your tribes" is actually Praized Media's motto.
"What would you rather believe: a marketing ad or the opinion of people who think like you?" asks Wakefield.
Businesses that try out Praized Media might do well to ask themselves the same question.
Reprinted with permission from ITBusiness. Story copyright 2008 ITBusiness Inc. All rights reserved.
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