Electronic Arts is going after the casual consumer on multiple fronts. It offers Pogo.com online and EA Mobile for cell phone users (which will also expand to Apple’s iPod beginning July 7). Now EA Casual and Entertainment is unveiling the first offerings from the Hasbro licensing deal it negotiated last fall,... (Read more)
Reprinted with permission from VentureBeat. Story copyright 2008 VentureBeat Inc. All rights reserved.
Post new comment