Google was a bit fuzzy on the reason why: "We are currently reevaluating the Google Referrals program to ensure that it is providing the best possible monetization opportunity for our publishers as well as meeting the needs of Google."
The company advised publishers that AdSense referral code on their Web pages will cease working then.
"In order to prevent a decrease in your AdSense earnings, we strongly encourage you to replace all referral ad code on your site with AdSense for content ad code prior to the last week of August," Google's support pages now read. "You can get this ad code by signing in to your AdSense account, selecting the AdSense Setup tab, and choosing AdSense for content as the product."
More news, commentary, and predictions from The Industry Standard:
- Special Feature: IT vs. initiative: The Internet age comes to the battlefield
- Special Feature: The Digital Home of 2013: 10 consumer technologies that will succeed, and five that will fail
- Special Feature: Where are they now? The Industry Standard tracks down 10 dot-coms from the Web bubble of the late 1990s
- Special Feature: The Industry Standard's Top 25 B-to-Z List Blogs
Reprinted with permission from IDG News Service. Story copyright 2008 IDG News Service Inc. All rights reserved.
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