Ars Technica, a website that specializes in "original news and reviews, analysis of technology trends, and expert advice" has been sold to Condé Nast, reports TechCrunch. If the news is true (The Standard is still trying to confirm) this is a potential blow to Federated Media, as noted by TechCrunch:
"This is also another lost customer for Federated Media Publishing, which sells advertising for Ars Technica (Digg left Federated Media last year to accept a very lucrative Microsoft deal that will pay out over $100 million over three years). CondéNet will now take over advertising sales."
More news, commentary, and predictions from The Industry Standard:
- Special Feature: The Industry Standard's Top 25 B-to-Z List Blogs
- Special Feature: 10 'Net services that will succeed (and 10 that will probably fail)

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