TV advertising model. Imagine watching an episode of Sex in the City and being able to click on any purse, shoe, dress or earring, as well as restaurants and bars in the background, in order to find out information about them -- including purchasing information.
The video advertising formats of today may be slightly boring and look an awful lot like advertising stolen from other mediums, but not for long. Creative new video formats are already starting to emerge and will be the winners in the future.
Melissa Chang is the founder of Pure Incubation, an Internet incubator based in the Boston area. Her blog is at www.16thletter.com.
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Melissa - no doubt about it, today's video advertising online is reminiscent of the early days of banner advertisements. Despite being clunky, often annoying, and not fully mature technology - they seem to be working. But, having seen this once before, we all know where this is heading. The company I work for, http://www.PermissionTV.com, is focusing on building a SmartPlayer that introduces a couple of items in your list - interactive online ads and "hotspotting" (clickable links inside videos).
Our name is an omage to Seth Godin's Permission Marketing, and we think that coming up with creative ways to have users "self-select" the advertisement that's most appropriate for them, is the key to the future of online video advertising. Glad to see there are others who agree!
http://bannierevideo.com/
in english soon ...
I agree with the latter here. We are seeing early success on clicks and conversion with clickable video on Overlay.TV. We have over 4,000 videos created by our users a month after launch, spread across fashion, music, marketing, comedy and other types that are driving significant traffic. I think the key for us was making it really easy to add the "revenue stream" so that end users didn't need to spend more than a couple minutes monetizing a stream.
advertising of video by online is reminiscent of the early days of banner advertisements. Despite being clunky, often annoying, and not fully mature technology - they seem to be working
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We are seeing early success on clicks and conversion with clickable video on Overlay.TV. We have over 4,000 videos created by our users a month after launch, spread across fashion, music, marketing, comedy and other types that are driving significant traffic. I think the key for us was making it really easy to add the "revenue stream" so that end users didn't need to spend more than a couple minutes monetizing a stream.
http://www.club-penguin.org/
As time pass the video formats will get better and will be loaded faster and faster, that's for sure.
With all these video formats i wouldn't be surprised is TV becomes obsolete.
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