Service: Fav.or.it

What it does: A personalized feed reader.

Why it will succeed: fav.or.it feeds include comments and other feedback mechanisms that improve an otherwise mundane experience -- browsing and reading RSS feeds. Besides providing a customized news experience, fav.or.it lets readers see, follow, and leave comments, all within the fav.or.it reader tool, diminishing the need to visit multiple sites or click through to the original source.

Why it hasn't succeed yet: Fav.or.it is still in a relatively early stage of development, but a new API points to further integration with third-party services. The social capabilities, such as commenting functionality and recommendations, also bode well for fav.or.it's future.

'Net views:

Mashable: "With its current feature roadmap, fav.or.it appears to be making a play to take RSS mainstream, which, I'd argue is still a wide open opportunity."

Robert Scoble: "I could use ... Fav.or.it to comment on blogs and that it does a ton of other things that Google Reader doesn't do."

greenbrucelee: "fav.or.it ... is looking to be a pretty nice Web based platform, I think the killer feature for me is the seamless use between platforms/places."

Management: Nick Halstead, founder.

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