« Back to the top page
Bill Snyder

Chumby: Advertising on an alarm clock?

Bill Snyder03.31.2008
Tags
Comments 0
Like the story? Get Alerts of big news events. Enter your email address

Product: Chumby

What it is: An Internet-enabled alarm clock with a Wi-Fi connection and a 3.5-inch touch screen. It plays podcasts and Internet radio and costs $179.

Failings: There's a long history of technology companies selling products to solve problems that don't exist -- think CueCat -- and Chumby is no different. The product will make money through advertising (on an alarm clock!) and the company says it's selling the hardware at cost. It's an open platform -- developers are free to write widgets and put them on the Chumby Network for users to download. But Chumby doesn't charge widget makers (no revenue there) unless the widgets in question display ads.

Turnaround potential: Savvy management team, and the Chumby clock is kind of cute.

'Net views:

Payne.org: "I don't quite get it. Yet. … As configured, it's sort of like a tiny version of the business waiting room display or Captivate displays in elevators, cycling through 'stuff' to keep me occupied while I wait. But in my home or office, that use isn't helpful."

Management: CEO and founder Steve Tomlin, managing member of Avalon Ventures and former CEO of PersonalLogic and a VP at AOL. Raised $5 million from OATV, Avalon Ventures and Masthead Venture Partners in December 2006. Raised an additional $12.5 million in Series B funding in March 2008.

Related prediction:

Other related content:

Note: Anonymous comments on The Industry Standard are disabled. To leave a comment and participate in the Standard's prediction market, please register first.


Post new comment

The content of this field is kept private and will not be shown publicly.
Respectful debate is welcome, but comments that are defamatory, indecent, abusive, or in violation of any law will be removed.