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One game company’s plan to push retail through Facebook

Chris Morrison, VentureBeat03.21.2008
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candie.JPG It’s a great platform for hosting casual games, but it’s a bitch to monetize: The problem with Facebook is that it’s just too new to be certain how to create a great business on top of it. Zynga and SGN want to create their own ad networks on Facebook, but a... (Read more)

Reprinted with permission from VentureBeat. Story copyright 2008 VentureBeat Inc. All rights reserved.

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