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Web 2.0 experts share startup lessons

Juan Carlos Perez, The Industry Standard03.01.2008
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the conference's topic, stressing that it's key to not ignore spammers, whom he called the "terrorists" of Web 2.0 companies. "They can really kill your product," he said, adding that his team has zapped more than 800,000 spam blogs -- or splogs -- from Wordpress.com.

Mullenweg also said that startup founders must be the most passionate members of the company, who are "obsessed about everything," and he recommended that, when building up a team, very careful attention be paid to the hiring process, since the staff will be critical to success.

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