was an annual compounded growth of 56 percent for external storage. This, in tandem with the spiraling energy costs in the data center (which, he said, usually guzzles about half of the power in the enterprise), mean that there are plenty of eager listeners when it comes to EMC's core strategy: consolidation, automation, virtualization and optimization.
Said Sullivan: "People need to understand what the definition of 'green IT' is. They need to look at their system in a holistic way and think about IT and what purpose it has and (its relationship to) business processes. It has to be a collaboration between IT, the data center infrastructure support, and the customer."
This is where EMC's services come in--they are indeed both eco-friendly (they reduce power consumption) and make for a good business case for cost savings (a smaller electricity bill), and require all three parties to work together. "Most people are only using five to 20 percent of their server capacity, but using consolidation and virtualization technologies can raise that productivity up to 80 percent or more. And by using these methods, you can drive down energy use and costs overall by around 70 percent," said Sullivan.
He advocates using all these practices to reap the most cost savings, comparing it, he said, to buying an energy-efficient car instead of buying pieces of the car one by one. But "doing something (on its own) is not a bad thing," he said, suggesting single practices of the EMC product strategy like data de-duplication, archiving and virtualization in the meantime.
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