potential legal land mines and headaches if site visitors get out of line.
4. Turnover. HR departments tend to see a lot of turnover. Many employees spend
limited time in the recruiting profession, hoping to land a less stressful generalist position or move on to higher-paying jobs in management or other departments. This leads to HR departments that prefer to play it safe and not stray from traditional recruiting tactics. People like to stay in their comfort zones, and recruiting is no different. Playing it safe means staying employed at most organizations.
So, while there are a handful of employers who effectively leverage Web 2.0 to their advantage in terms of driving top talent to their companies, most do not. It's a trend that will continue to hurt businesses and their ability to find success through one of their most valuable assets -- people.
Comments
These web 2.0 technologies are an effective means of communicating with candidates so its imperative employers begin utilizing them now. Doing so will give you an edge vs your competitors. I recently wrote about web 2.0 and HR's use of it.
Joel - EA's efforts are disappointing. I'm sure the reasons you listed above are all factors, and there are probably some additional ones as well.
* Who has the time to produce "all that content" (i.e. blogs, videos, photos, etc.)?
* Who has the budget?
* Etc.
I think all of your points and the ones I've added to the mix are easily solved, and ultimately need to be for companies like EA to recruit effectively. Recruiting doesn't get easier (regardless of what people say in terms of a recession) it's only going to get harder.
Companies like EA do have one advantage which is their brand is well-known. And the image of a game company and what it's like to work there is fairly well-known as well (although I remember from a couple years ago the flack EA took for running sweatshops.) Nevertheless, by virtue of being a game company they're already cool, whether they do a good job of representing that online or not. Doesn't excuse them for not doing it ...
Great article, Joel.
I find the same issues with many of our employers who do not keep up with the progress in this arena. Coming from an HR background, I know that it is tricky to find free time in order to stay ahead of the curve because generally there's a fire to be put out somewhere. However, I am optimistic that someday, HR folks and their CEOs will realize the potential of web 2.0.
I've written a couple of blog posts about employers' websites and their fear, it seems, of using the web to their advantage. I sincerely hope that this fear will pass.
http://www.coolworks.com/blog/shr-news/2007/10/charles-degaulle-vs-your-...
http://www.coolworks.com/blog/shr-news/2007/08/how-many-clicks-does-it-t...
Kari Quaas
www.CoolWorks.com
the 1 good thing i can say about EA is the Salesforce.com CRM i brought them a few years back:
http://www.salesforce.com/customers/hi-tech-software/electronic_arts.jsp
(their vision & resources dedicated seemed to be on track, but sounds like now they are not?)
Joel -- you should really try to interview someone at EA vs. just reporting on others reporting ....LOL
PS. i guess the other good thing i can say about them is that Spore is coming out in Sept, f i n a l l y
<3
Jer
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