"I go to thesaurus.com and try mutilating synonyms of what I want to convey. I mash word combos together, along with substituting similar-sounding, made-up syllables. ..."
– ericb, Y Combinator, "Ask YC: How did you choose a name for your startup?"
"You are not trying to pick a name. You are trying to build a brand. The canonical text on the subject is The 22 Immutable Laws of Branding. The name, logo type, mascot, tag line etc. should all be coherent and consistent. ..."
– pkaler, Y Combinator, "Ask YC: How did you choose a name for your startup?"
Comments
I had the domain before the idea for the company. As a domain name investor I always looked for short names with a double "O" in it. When Qoof became available, I grabbed it. So www.qoof.com became the name for our Video Commerce company. We have gotten a lot of positive feedback on the name and it also happens to be the first letter of my last name in Hebrew. Kligman begins with a Qoof :)
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