Sybase 365 announced executive management appointments and creation of a new business unit that promises to capitalize and expand upon the company's leadership in the mobile messaging space.
"We enter 2008 as the global leader in SMS and MMS interoperability and global provider of mobile services to enterprises, brands and content providers," said Marty Beard, president, Sybase 365. "We remain totally committed to continuing to add value and growth in these core business segments. We are also excited to push forward into two emerging mobile segments - Mobile Commerce and Mobile Advertising -- that will help create new revenue streams for our operator and brand and content provider customers as well as new enterprise customers."
Howard Stevens, previously Vice President, EMEA, has been promoted to Senior Vice President, International Operations. In his new role, Stevens will continue to lead the EMEA region as well as take on responsibility for all Asia-Pacific field operations. "There are exciting synergies between these regions in both A2P and P2P messaging," said Stevens. "Our success is without doubt borne out of motivated, high quality individuals who will work even more closely together throughout 2008 to further drive market growth."
Matthew Talbot, Vice President, Asia-Pacific, for the past 4 years has assumed a new role as Vice President, mCommerce. In this role, Talbot will head up a newly created business unit within Sybase 365 that will focus on building global leadership in mobile banking and mobile payments. "This young, but rapidly growing segment, is already providing glimpses into what will certainly become a major mode of day-to-day commerce for billions of consumers worldwide," said Talbot.
"Sybase 365 has an early foot-hold in this market and will become a major enabler of the mCommerce future, as a trusted partner for financial institutions, mobile operators and merchants." Gregory Dunn, Vice President, Americas, has assumed additional responsibility for directing Sybase 365's mobile advertising business. Dunn and his team are uniquely positioned to extend Sybase 365's advertising offering via the operator, content provider and advertising agency channels.
"We will re-fresh our presence in the emerging space of mobile advertising by extending our AvantGo business into a broader multi-modal offering, providing new solutions to our P2P and A2P customers in North America, and across the world," said Dunn.
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