"Amazon is buying Audible.com for $300mm: This changes everything. Audible is already a destination site for Audio books (and content) what more appropriate gateway exists to boost the growing (e-)book content that Amazon is selling via their Kindle? As I speculated a few weeks ago, the Kindle will be a delivery platform for content (not just e-books), and it doesn't take too much imagination to see how Audible's content fits very nicely with the Kindle strategy. ..."
– PersonaNonData, Amazon Versus Apple: Is This A Cage Fight?
the problem of the Kindle (despite the news of its high sales numbers) is that it is a niche product. Amazon would be stupid to take Audible off the iTunes store because it would loose millions of potential users only to ensure a lock-in of Audible users on the Kindle.
as for the Kindle as a delivery platform, yes, but noone in the industry will be afraid of this, especially not Apple. The Kindle is small market, ugly, and too expensive.
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