sense for Microsoft because Yahoo "has a certain strength in responsiveness to consumer needs that Microsoft has not had. And that I think would be one of the major synergies."
"I think that Google, to my mind, has not demonstrated the same level of user-friendliness and understanding as Yahoo," Ferris said.
While Microsoft prides itself on technological excellence, Yahoo prides itself on being an organization with a goal of bending technology to enhance the lives of consumers, Ferris said. "The combination of those two -- bringing Yahoo's skills and positioning brings significance to Microsoft in its attempts to provide consumer services," he said.
Ferris said Microsoft's offer is reasonable but as a shareholder he wouldn't immediately jump at it. However, he said the deal offers many benefits to Yahoo. "This can help Yahoo with deeper pockets, it can help with all sorts of technology partnerships and it can revitalize Yahoo."
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