The Industry Standard - Ad spending will shift from impression to performance-based marketing in 2008 - Comments http://www.thestandard.com/predictions/suggestions/ad-spending-will-shift-impression-performance-based-marketing-2008 Comments for "Ad spending will shift from impression to performance-based marketing in 2008" en Meaning, leads leads leads. http://www.thestandard.com/predictions/suggestions/ad-spending-will-shift-impression-performance-based-marketing-2008#comment-258 <p><!--paging_filter-->Meaning, leads leads leads.</p> Thu, 24 Jan 2008 20:43:40 -0800 Eric Hill812251 comment 258 at http://www.thestandard.com Ad spending will shift from impression to performance-based marketing in 2008 http://www.thestandard.com/predictions/suggestions/ad-spending-will-shift-impression-performance-based-marketing-2008 <p><!--paging_filter-->As marketing budgets tighten in 2008, advertisers will put a premium on performance. They will demand greater accountability which media companies will respond to with a wider range of performance-based advertising programs. Advertisers will spend less and less on inefficient brand campaigns and shift remaining budgets to direct marketing instead.</p> http://www.thestandard.com/predictions/suggestions/ad-spending-will-shift-impression-performance-based-marketing-2008#comments advertising Thu, 24 Jan 2008 16:35:41 -0800 Matt McAlister 98793 at http://www.thestandard.com