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 <title>The Industry Standard - Good News Out of Amazon — Finally - Comments</title>
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 <title>Good News Out of Amazon — Finally</title>
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&lt;p&gt;	Shares of Amazon.com surged more than 30 percent Monday after the e-retailing giant said its losses for the first quarter would be narrower than Wall Street&#039;s forecasts.
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&lt;p&gt;The disclosure of Amazon&#039;s preliminary first-quarter results is the first meaningful good news to come out of Seattle-based company in months and is certain to silence some of Amazon&#039;s most strident critics.
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&lt;p&gt;The results stand out at a time when Internet companies and offline retailers alike are being buffeted by a slowing economy. The announcement helped spark a rally among technology shares.
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&lt;p&gt;By 12:10 p.m. PDT, Amazon shares had risen $2.81, or nearly 34 percent, to $11.18 on volume of more than 20 million shares.
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&lt;p&gt;Still, the positive development was tempered by Amazon&#039;s dramatic downsizing of growth expectations at the end of last year. &quot;They took their pain early,&quot; said Lauren Cooks Levitan, an analyst with Robertson Stephens.
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&lt;p&gt;The No. 1 Internet retailer said its revenues for the first quarter would jump 21 percent to more than $695 million, buoyed in part by strong growth in consumer electronics and international sales. Amazon said its pro-forma loss, which excludes many items, is expected to be about 22 cents a share. Wall Street analysts had expected to Amazon to report a loss of 30 cents.
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&lt;p&gt;&quot;This is obviously a nice surprise,&quot; George Sutton, an analyst with Dain Rauscher Wessels, wrote in a note to investors. Sutton, who raised Amazon’s rating to a &quot;buy,&quot; but qualified it as speculative, said he was impressed with the company&#039;s efficiency improvements.
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&lt;p&gt;Amazon appears to be doing a good job of working with its vendors directly to cut costs and improve profit margins, Levitan said. &quot;But it is hard to get excited by a company whose core category isn’t growing.&quot;
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&lt;p&gt;Indeed, Amazon said its core books, music and video business — the company&#039;s largest and only profitable segment — would show &quot;very slight sales growth.&quot; Analysts worry that newer categories, such as consumer electronics, which are expanding rapidly will eventually hit the same sluggish growth rate as Amazon’s core business.
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&lt;p&gt;Some analysts warned that Amazon’s preliminary results are thin on details. &quot;The consumer electronics segment appears to have picked up the slack for the slow growth in &amp;#91;books, music and video&amp;#93;,&quot; wrote Mark Rowen, an analyst with Prudential Securities, in a note to investors. &quot;We remain concerned that this is a negative contribution margin category, and therefore will lose more and more money as it grows.&quot; Rowen reiterated a rare &quot;sell&quot; rating he gave Amazon earlier this year.
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&lt;p&gt;Shares of Amazon are still trading at a premium compared to other growth retailers such as the Gap, Staples, Home Depot and others, Levitan cautioned.
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&lt;p&gt;Amazon said its gross profit is expected to top $175 million, up 35 percent from the year earlier, as its net loss narrows to less than $255 million, down from $308 million.
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&lt;p&gt;The company also said it would end the quarter with about $640 million in cash and marketable securities, and finish the year with about $900 million in cash and marketable securities. The announcement may quell mounting concerns, highlighted by former Lehman Brothers bond analyst Ravi Suria, that Amazon would run out of cash soon.
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&lt;p&gt;The company said its inventory turnover, an important measure of a retailer’s efficiency, increased to 12 this year from nine the previous year.&lt;br /&gt;
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 <category domain="http://www.thestandard.com/taxonomy/term/1251">Media And Marketing</category>
 <pubDate>Mon, 09 Apr 2001 15:00:00 -0700</pubDate>
 <dc:creator>Baldwin Louie</dc:creator>
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