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 <title>The Industry Standard - Buy.com Selling Itself to Founder - Comments</title>
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 <title>Buy.com Selling Itself to Founder</title>
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&lt;p&gt;	In yet another sign of the financial depths to which many online retailers have sunk, struggling Buy.com announced a deal late Friday to sell itself to company founder Scott Blum for just $23 million.
&lt;/p&gt;
&lt;p&gt;As part of the deal, an investment company owned by Blum will pay 17 cents in cash for each share of Buy.com&#039;s stock. Blum will also immediately provide the Aliso Viejo, Calif.-based retailer of computer and electronics products with interim financing of up to $9 million, the two companies said.
&lt;/p&gt;
&lt;p&gt;The buyout deal climaxes a rapid fall from grace for Buy.com, which did $787.7 million worth of business last year and was the second-largest online retailer in the U.S., behind Seattle-based Amazon.com. But like many other e-commerce ventures, including Amazon, Buy.com was hit hard by lower-than-expected sales that started during last year&#039;s holiday shopping season.
&lt;/p&gt;
&lt;p&gt;In February, the company announced a series of cutbacks, including a sharp decrease in the number of products it sells and the divestment or closing of all of its international Web sites. That was quickly followed by the resignations of Buy.com&#039;s CEO and chief financial officer and the disclosure of plans to lay off almost half of its employees.
&lt;/p&gt;
&lt;p&gt;Buy.com in April reported a first-quarter net loss of $50.1 million on revenue of $124.6 million, down 40 percent from the year-earlier sales level of $207.6 million. The company was also facing a possible delisting of its stock by Washington-based Nasdaq, which held a hearing on the matter last month.
&lt;/p&gt;
&lt;p&gt;	&lt;br&gt;&lt;/p&gt;
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 <category domain="http://www.thestandard.com/taxonomy/term/1252">Money And Markets</category>
 <pubDate>Mon, 13 Aug 2001 18:00:00 -0400</pubDate>
 <dc:creator>Baldwin Louie</dc:creator>
 <guid isPermaLink="false">88595 at http://www.thestandard.com</guid>
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