http://www.thestandard.com/what-does-advertising-cost Comments for "What Does Advertising Cost?" en http://www.thestandard.com/what-does-advertising-cost <p><!--paging_filter--><br /> <table width="282" border="1" cellspacing="0" cellpadding="3" bordercolor="#000000" align="center"> <tr bgcolor="#000000"> <td colspan="4">What's It Gonna Cost Me?</td> </tr> <tr bgcolor="#CCCCCC"> <td colspan="4">Despite its increasing sophistication, e-mail is still one of the cheapest marketing tools out there. Here's out it compares with other options.</td> </tr> <tr> <td colspan="2">Type of Marketing</td> <td colspan="2" width="200" align="center">Cost per Thousand (CPM)</td> </tr> <tr> <td colspan="3">E-mail to in-house customer list</td> <td colspan="2" align="center">$5</td> </tr> <tr> <td colspan="3">E-mail to rented list of customers</td> <td colspan="2" align="center">$150</td> </tr> <tr> <td colspan="3">Banner Ad</td> <td colspan="2" align="center">$10</td> </tr> <tr> <td colspan="3">Direct Mail to in-house customer list</td> <td colspan="2" align="center">$761</td> </tr> <tr> <td colspan="3"> Direct Mail to rented list of customers </td> <td colspan="2" align="center">$875</td> </tr> <tr> <td colspan="4">*Source Forrester Research</td> </tr> </table> <p> <br></p> Media And Marketing Fri, 24 Aug 2001 18:00:00 -0400 Baldwin Louie 88495 at http://www.thestandard.com