Market research vs. gut instinct

Venture Beat — Thu, 02 Jul 2009 09:59:47 -0400

Jeff Hawkins, founder of Palm Computing and the inventor of the Palm Pilot, knows a thing or two about innovation. In this segment, from Stanford University’s Entrepreneur Thought Leader Lectures, Hawkins discusses how to balance market research with your intuition.

Focus groups can only take you so far. Listening to customer wishes and demands helps more. But sometimes, you simply need to ignore what the data is telling you and follow your gut.

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Market research vs. gut instinct