Thanks David. The

Ian Lamont — Fri, 14 Aug 2009 23:38:39 -0400

Thanks David. The prediction has been judged -- game software sales dropped 26% to about $437 million, according to the NPD data.

Free-fall, indeed!

Ian Lamont
Managing Editor
The Industry Standard
twitter.com/the_standard

http://news.cnet.com/8301-107

David Kuan — Fri, 14 Aug 2009 10:38:45 -0400

http://news.cnet.com/8301-10797_3-10309560-235.html

No sign of the NPD research

Ian Lamont — Mon, 10 Aug 2009 13:50:46 -0400

No sign of the NPD research on this topic yet. Will keep an eye peeled this week ...

Ian Lamont
Managing Editor
The Industry Standard
twitter.com/the_standard

Video game software sales for July decline at least 20%?

Ian Lamont — Fri, 12 Jun 2009 14:13:05 -0400

NPD's latest monthly figures for the U.S. video game industry have revealed some alarming trends, as sales for hardware, software and accessories plummeted double-digit percentage rates from the same month last year.

According to NPD's estimates for May, sales of video game software declined to $449 million, compared to $540 million in May 2008 -- a drop of 17%. Accessories declined 25%, and video game hardware declined 30%, although the portable hardware category showed strong sales thanks to Nintendo's newer DSi and DS Lite models.

Clearly, the theory that video games are a cheap form of entertainment and are thus relatively shielded from the recession is being tested in the current economic environment. While NPD noted that some new titles are coming out in June, including a new Sims title, Tiger Woods and Transformers, it's far from certain that they will be enough to stop the downward slide in gaming software sales, especially as people put off buying the hardware necessary to play new titles.

Prediction: July 2008 game software sales for the U.S. market were $591.1 million, a rise of 41 percent over the previous year, according to NPD. This prediction states that July 2009 game software sales will be $473 million or lower, representing a drop of at least 20%. NPD figures for July (which will probably be released in early or mid August) will be used to judge the prediction.

The Industry Standard - Video game software sales for July decline at least 20%? - Comments

Thanks David. The

http://news.cnet.com/8301-107

No sign of the NPD research

Video game software sales for July decline at least 20%?