The Industry Standard - Q1 2009 online ad revenue higher than $5.77 billion? - Comments

Q1 is an estimate, and

Ian Lamont — Tue, 09 Jun 2009 11:03:38 -0400

Q1 is an estimate, and actual survey data will be released next quarter, says the official press release:

http://www.iab.net/about_the_iab/recent_press_releases/press_release_arc...

Ian Lamont
Managing Editor
The Industry Standard
twitter.com/the_standard

Any word on display vs

Peter — Fri, 05 Jun 2009 20:06:11 -0400

Any word on display vs search in Q1?

Judged negative. IAB numbers

Ian Lamont — Fri, 05 Jun 2009 13:30:52 -0400

Judged negative. IAB numbers are in for Q1, and there was a decline compared to last year's first quarter. Details here:

http://www.thestandard.com/news/2009/06/05/u-s-online-advertising-shrink...

The community consensus was at 61%, so some people will be losing money on this one ...

Ian Lamont
Managing Editor
The Industry Standard
twitter.com/the_standard

Q1 2009 online ad revenue higher than $5.77 billion?

Yi-Wyn Yen — Thu, 26 Feb 2009 13:36:25 -0500

Web publishers are struggling as advertisers drastically cut back spending in the recession. Online display ads is especially weak, as major publishers fear revenue from graphical ads will drop by as much as 35%-50% for Q1.

But it may not be as bad as a "nuclear winter." Thanks to paid search, industry analysts expect online advertising overall will continue to grow in 2009, though it'll hover in the singles digits.

Prediction: U.S. online ad revenue for the first quarter of 2009 will be higher than Q1 2008's $5.77 billion. This prediction will use data from the Interactive Advertising Bureau, which reports numbers in mid-June.

Image: Pascale PirateChickan/Flickr