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 <title>The Industry Standard - Freescale challenges Intel&amp;#039;s hold on netbook market - Comments</title>
 <link>http://www.thestandard.com/news/2009/01/05/freescale-challenges-intel-atoms-hold-netbook-market</link>
 <description>Comments for &quot;Freescale challenges Intel&#039;s hold on netbook market&quot;</description>
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 <title>Freescale challenges Intel&#039;s hold on netbook market</title>
 <link>http://www.thestandard.com/news/2009/01/05/freescale-challenges-intel-atoms-hold-netbook-market</link>
 <description>&lt;!--paging_filter--&gt;&lt;p&gt;&lt;a href=&quot;http://www.freescale.com/&quot;&gt;Freescale Semiconductor&lt;/a&gt; announced a new processor this morning that could result in $200 netbooks with eight hours of battery life. &lt;/p&gt;
&lt;p&gt;Designed as a one-chip solution, Freescale&#039;s i.MX515 processor will have both OpenVG and OpenGL graphics cores, &amp;quot;enabling 2D and 3D graphics as well as Flash and SVG for enhanced user experiences,&amp;quot; according to a &lt;a href=&quot;http://media.freescale.com/phoenix.zhtml?c=196520&amp;amp;p=irol-newsArticle&amp;amp;ID=1240267&amp;amp;highlight=&quot;&gt;Freescale press release&lt;/a&gt;. The chip uses an ARM Cortex-A8 core and 65-nm process technology. According to &lt;a href=&quot;http://www.eweek.com/c/a/Desktops-and-Notebooks/Freescale-Entering-Netbook-Market-with-SystemonaChip-Design/?kc=rss&quot;&gt;an article in eWeek.com&lt;/a&gt;, &amp;quot;The new Freescale netbook platform consumes less than half a watt of power.&amp;quot;&lt;/p&gt;
&lt;p&gt;A reference design is now available to systems manufacturers. It includes a power management IC, a low-power audio codec, Adobe Flash Lite, and Ubuntu Linux. Freescale&#039;s press release makes no mention of Windows, but &lt;a href=&quot;http://www.efluxmedia.com/news_Freescale_Prepares_The_Release_Of_Its_New_Netbook_Chip_32573.html&quot;&gt;an article in eFluxMedia&lt;/a&gt; states that Microsoft&#039;s operating system won&#039;t be supported.&lt;/p&gt;
&lt;p&gt;Freescale is currently sampling the chip, and hopes to be in full production in the second quarter. Actual netbooks are not likely to reach consumers until late this year.&lt;/p&gt;
&lt;p&gt;Until recently, netbooks have been synonymous with Intel&#039;s low-powered Atom processor. &lt;a href=&quot;http://www.thestandard.com/news/2008/10/07/netbooks-popularity-highlight-short-comings-small-screens&quot;&gt;Netbooks are generally smaller than laptops&lt;/a&gt;, and are intended for relatively lightweight computing tasks, such as email and Web surfing. &lt;/p&gt;
&lt;p&gt;Long-time Intel competitor AMD is also hoping to enter the netbook market this year with its upcoming Yukon processor.&lt;/p&gt;
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 <comments>http://www.thestandard.com/news/2009/01/05/freescale-challenges-intel-atoms-hold-netbook-market#comments</comments>
 <category domain="http://www.thestandard.com/taxonomy/term/12707">co:freescale semiconductor</category>
 <category domain="http://www.thestandard.com/taxonomy/term/3600">co:Intel</category>
 <category domain="http://www.thestandard.com/taxonomy/term/5662">Hardware</category>
 <category domain="http://www.thestandard.com/taxonomy/term/3466">microprocessors</category>
 <category domain="http://www.thestandard.com/taxonomy/term/11112">Netbooks</category>
 <category domain="http://www.thestandard.com/taxonomy/term/11503">product:Atom</category>
 <category domain="http://www.thestandard.com/taxonomy/term/2514">The Industry Standard</category>
 <pubDate>Mon, 05 Jan 2009 13:11:16 -0500</pubDate>
 <dc:creator>Lincoln Spector</dc:creator>
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