The Industry Standard - Steve Jobs' greatest Macworld video hits, 1998-2008 - Comments

hey! what happened to waving

madrita — Tue, 17 Mar 2009 23:38:37 -0700

hey! what happened to waving your hand over it like some mystical sage to start the cube like they promised???!!!???

the very old original imac

oomu — Thu, 08 Jan 2009 07:16:17 -0800

the very old original imac keyboard was correct.

the very first mouse was bad, tough. and they changed it for a lot nicer one.

I wish the keynote was

Eric Hill113600 — Mon, 05 Jan 2009 09:29:29 -0800

I wish the keynote was today, January 5, not Tuesday. (SIGH!) There seem to me more rumors rapped around this keynote than any in recent memory. At least the news today from Steve is good. Totally made my day.

I agree. The world was

thinkingbricks — Sun, 04 Jan 2009 18:30:38 -0800

I agree. The world was introduced to wireless networking because of this keynote. Here's the long lost video of the hula hoop and the iBook:

http://thinkingbricks.com/1/macworld-new-york-1999-keynote-address/steve...

Another missing gem from the legendary keynote was when Phil Schiller took a "dive of death":

http://thinkingbricks.com/1/macworld-new-york-1999-keynote-address/phil-...

oops: my #comment-8986 was

airdrummer — Sun, 04 Jan 2009 05:39:16 -0800

oops: my #comment-8986 was in reply to #comment-8922

why have individual reply links if there's no threading or even referencing?

no, but lots on ebay, and

airdrummer — Sun, 04 Jan 2009 05:36:16 -0800

no, but lots on ebay, and occasionally a batch from a school lab (http://washingtondc.craigslist.org/doc/sys/973152583.html)

and there's quite the following by clamshell lovers...i've put dvds & cd burners in several & given them to my nephews & nieces...they're great 4 kids, & helps break microserfdom;-)

and that 800x600 display can be replaced w/a 1024x768...apple always overbuilt;-) check out http://community.livejournal.com/ibookmod

I never met anyone who liked

MJMJ — Sat, 03 Jan 2009 22:33:16 -0800

I never met anyone who liked the hockey puck mouse. I used it and it was pretty bad.

Vladsinger: I stand

Ian Lamont — Sat, 03 Jan 2009 08:04:42 -0800

Vladsinger: I stand corrected. You are right that the flash-based Nano replaced the disk-based Mini in 2005. But the form factor and UI of the two devices were very close: The 4GB iPod Mini he showed at that keynote looks almost exactly like the 2GB iPod Nano that I own.

Using a new name for the Flash-based device also helped avoid confusion with Apple's Mac Mini product launch the following year.

Ian Lamont
Managing Editor
The Industry Standard

I liked when he introduced

Steve Jobs — Sat, 03 Jan 2009 01:57:53 -0800

I liked when he introduced the iphone!

At my IT dept at school I

Tyler — Sat, 03 Jan 2009 01:40:07 -0800

At my IT dept at school I had the task of picking up 25 of these bad boys from a computer lab and disposing of them. I dropped on on the sidewalk, made the coolest noise when the tube shattered and the vacuum equalized.

This is history... no, this

razr1983 — Sat, 03 Jan 2009 00:12:43 -0800

This is history... no, this is even more... this is how the history was created!
I hope to see more and more from Apple because they really pushed the old, slow, corporate monsters to the wall.

Nah, you mean Macworld

Ted Landrey — Fri, 02 Jan 2009 16:49:52 -0800

Nah, you mean Macworld "magazine" based Keynotes will end, but Apple Special Event and WWDC Keynotes will continue as usual.

Whoa! Let's not rewrite the

Ted Landrey — Fri, 02 Jan 2009 16:46:23 -0800

Whoa!

Let's not rewrite the history of the iMac. The "keyboard" was the exact same size as any other keyboard built since the 1960's, you are referring to the plastic border "around" the keyboard which had no effect on usability. As for the iMac mouse, nobody complained until years later. One quick glance told you where the button was, then you were fine. It seems the only people that complained were people that had never used it.

---

I still think the cube is

Victor Eijkhout — Fri, 02 Jan 2009 10:34:07 -0800

I still think the cube is very sexy.

Boom.

Stephen Macklin — Fri, 02 Jan 2009 07:55:15 -0800

Boom.

Steve Jobs' greatest Macworld video hits, 1998-2008

Ian Lamont — Thu, 01 Jan 2009 05:32:45 -0800

The news that Steve Jobs will no longer give the keynote speech at Macworld disappointed everyone from casual consumers of Apple gadgets to die-hard Mac fanatics. His annual appearances weren't merely corporate product demonstrations – they were masterful personal appeals that highlighted his fantastic talents as a showman.

The Industry Standard has put together a YouTube collection of the many highlights from Jobs' Macworld keynotes since his return to the company in the late 1990s. While Jobs spoke at Macworld Boston in 1997, he didn't really hit his stride until the following year. That's where the videos start – the July 1998 Macworld expo in New York, in which Jobs demonstrated the iMac. The videos end with his 2008 keynote in San Francisco, where he unveiled the MacBook Air. Other highlights include the iPhone announcement at the 2007 Macworld, and his "one more thing" moment in 2006, when he showed off the MacBook Pro for the first time. However, there are a few other products that didn't fare nearly as well, such as the big hardware announcements from the 1999 and 2000 expos. These videos are included as well.

Follow the links below to see all of the videos.

Image: Apple Keynote

Slide 1 of 12

Slide 2 of 12

Macworld 1998: iMac

Apple announced the candy-colored iMac line in the spring of 1998, but Steve Jobs didn't get a chance to show it off until the summer Macworld in New York City. The youthful-looking Jobs made a convincing case for the iMac: People want to get on the Internet simply and fast. He pumped the computer's 15" display, 32 MB memory, and built-in Ethernet ports for homes and schools with LANs. He ceremoniously unveiled the iMac from underneath a black cloth, and the crowd was wowed.

Memorable quote: Pointing to the hockey puck mouse, Jobs said, "It's the most wonderful mouse you've ever used!"

Slide 3 of 12

Macworld 1999: Clamshell iBook

The 1999 Macworld expos had a few interesting hardware updates (PowerPC G3, and new iMacs) and Jobs talked up a Mac gaming initiative, but the really interesting announcement came in New York City, when he revealed the "iMac to go" -- a clamshell iBook that was Apple's new consumer-oriented laptop. The early iBook's design was avant-garde, but it had features that Jobs thought would appeal to many consumers, including a six-hour battery life.

Memorable quote: "It has a handle!"

Slide 4 of 12

Macworld 2000: Cheap iMacs, G4 Cube

By this point, talk of a new Apple operating system had been floating around for nearly two years. Jobs had some bad news: Apple expected OS X would be delayed until 2001. However, he did have some great news on the hardware front -- the low-end iMacs were dropping in price, to just $800. There were also new iMac colors (Indigo, Ruby, Sage, and Snow) and the hockey puck mouse was history. In addition, he showed off a new product that he said fell between the consumer and pro lines -- the Power Mac G4 Cube, which came in an 8" case.

Memorable quote: "An 8" cube. Unbelievable!"

Slide 5 of 12

Macworld 2001: OS X, the Superdrive, PowerBook and Power Mac updates

In 2001, Apple released OS X and the iPod -- two products that would have monumental impacts upon the software and consumer electronics industries. However, the Macworld crowd in 2001 seemed to be more interested in Jobs' hardware updates, which included the PowerBook G4 Titanium, the Power Mac G4, and the "Superdrive" -- a new Mac drive that could read and write DVDs. Jobs also described Apple's "digital hub" strategy to make the computer the center of owners' home entertainment options, and introduced the software that would help make it a reality -- iTunes.

Memorable quote: "What is this? Titanium. It's made out of titanium. Like the spy planes!"

Slide 6 of 12

Macworld 2002: Flat-screen iMacs, iPhoto, 14" iBook, iPod for Windows

In January, Jobs showed off one of the most peculiar computer designs anyone had ever seen. As one analyst noted, the new iMac looked "kind of like a big desk lamp." But Jobs was proud of the new iMac innovations, which included a swiveling screen and a much smaller desktop footprint. The audience was wowed by the price: $1,299. Jobs also showed off iPhoto, a 14" iBook, and an iPod that could be used with Windows PCs.

Memorable quote: "The screen literally floats in mid air!"

Slide 7 of 12

Macworld 2003: PowerBook updates, Safari, Keynote

The theme of Macworld 2003 was the marketplace shift to laptop computers. Jobs revealed that portables accounted for 35% of Apple's computer sales, 10 points higher than the PC industry as a whole, and predicted that "someday notebooks are going to even outsell desktops" (a prediction that came true in the third quarter of 2008). Jobs introduced new PowerBook G4 laptops with 17" and 12" screens. The crowd roared when he showed off the backlit keyboard on the larger model, and announced FireWire 800. Other announcements included new software for OS X, including the Safari Web browser and the Keynote presentation software.

Memorable quote: Describing the Titanium PowerBook: "It is the most incredible product we have ever made."

Slide 8 of 12

Macworld 2004: "iPod Mini", Garage Band

By 2004, it was abundantly clear that Apple had a hit with the iPod. In less than three years, Jobs noted that the iPod had captured 31% of the market for mp3 players. Now, he said, Apple was ready to take over the high-end segment of the market with a new iPod. The "iPod Mini" (later renamed the iPod Nano) was thinner and carried far more songs than devices like the Rio, and Jobs said that the iPod Mini's interface also trumped the "cheesy" UI of other devices on the market.

Garage Band was a new program within the iLife software suite that let owners make music on their Macs. It never gained as much traction as iPhoto or iTunes, but is still used by many musicians to make recordings.

Memorable quote: "The other [mp3 player market segment] is seven percent. These are mostly other hard disk players that we are in the process of eliminating with the iPod."

Slide 9 of 12

Macworld 2005: Mac mini, iPod Shuffle

Compared to the previous year's Macworld, when Jobs sported a ragged beard and was reportedly trying to treat cancer with a special diet, the Apple CEO looked healthier during his 2005 appearance. Once again, responding to Apple's assessment of what consumers wanted, Jobs released a new piece of hardware -- the Mac mini. There was restrained applause when Jobs described the specs and the inclusion of OS X Panther and iLife, but loud whoops when the price was shown -- $499 for the base model. Jobs also demonstrated the smallest addition to the iPod line, the iPod Shuffle.

Memorable quote: "The Mac Mini Is BYODKM … bring your own keyboard, display, and mouse."

Slide 10 of 12

Macworld 2006: Intel-based iMacs, iWeb, MacBook Pros

Jobs had shared the Macworld stage with other tech CEOs before (such as the infamous Bill Gates appearance at Macworld Boston in 1997, but in 2006 he brought out a well-known figure from the chip world: Intel CEO Paul Otellini, who trotted onto the stage wearing a chip fab "clean room" suit. The reason, of course, was Apple's historic shift to Intel-based computers. Jobs showed off the Intel iMac, and announced the Intel-equipped MacBook Pro. The tone seemed more stiff and rehearsed than previous keynotes, perhaps because of the Intel appearance.

Slide 11 of 12

Macworld 2007: iPhone, Apple TV

This is one of the most memorable Macworld keynotes, featuring one of the most memorable Apple products ever designed – the iPhone. Never one to shy away from marketing hyperbole (see the "memorable quote" from his Macworld 2003 presentation), Jobs laid it on thick for the iPhone -- but this time he really meant it. "This is a day I've been looking forward to for two and a half years," Jobs said, as he described the features of the phone, including the "revolutionary" multi-touch interface. "We wanted to make a leapfrog device," he declared. Sure enough, the iPhone made everything else on the market look like a dinosaur. The iPhone proceeded to grab a huge chunk of the smartphone market. Jobs also showed off Apple TV, an Internet-connected TV device for renting movies.

Memorable quote: "An iPod, a phone, and an Internet communicator. An iPod, a phone ... Are you getting it? These are not three separate devices. This is one device."

Slide 11 of 12

Macworld 2008: Time Capsule, Apple TV 2, MacBook Air

The 2008 Macworld expo seemed to get off the ground a bit more slowly than in previous years. It started with a clip from the famous "I'm a Mac/I'm a PC" commercial series. Then Jobs launched into a talk about the public praise for OS X Leopard in the past year, before getting into the new product announcements: Time Machine, iPhone and iPod Touch updates, Apple TV 2, and finally, MacBook Air.

Do you have any Macworld memories? What announcements by Steve Jobs convinced you to go out and buy an Apple product? Share your comments below.