Google launches propaganda campaign for Yahoo ad deal

Cyndy Aleo-Carreira — Fri, 26 Sep 2008 11:43:25 -0700

Google knows that the public is suspicious of its proposed search ad deal with Yahoo, and it's taking steps to change the perception with an online propaganda campaign designed to "educate" anyone concerned about the ramifications of the deal. Called "Facts about the Yahoo-Google advertising agreement," the 28-page site includes a slide deck, video of the testimony before Congress, and tons of quotes from tech journalists as well as potential advertisers.

From "Why the deal is good for competition" to "What the deal means for advertisers" Google covers all bases, including emphasizing Yahoo's name first in nearly all mentions. Still not convinced? Google makes sure to link out to articles like last week's from the New York Times assuring people that the ad deal is nothing to fear. Look for leaflets to fall from a plane near you sometime soon.

More news, commentary, and predictions from The Industry Standard:

Prediction: Yahoo!/Google ad deal fails regulatory muster
Analysis: Yahoo: The future's so dim, you gotta wear purple
Analysis: Yahoo's desperate strategy blitz
Picture This: Think Purple! Yahoo stock up -- rest of the world down

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Google launches propaganda campaign for Yahoo ad deal