The Industry Standard - Playboy's CEO: We're profitable online - Comments

I think Hef and Christie

Peter Clemenza — Thu, 25 Sep 2008 21:35:17 -0700

I think Hef and Christie need to get sober, get serious and shakeout the company or sell it.
Christie needs to step down . . . . period.
Disclosure: I'm a long term holder of PLA stock which is now headed to zero.

Christie Hefner is in

Fri, 29 Aug 2008 09:41:35 -0700

Christie Hefner is in denial. PLA stocks have reached rock bottom. And as every month goes by the revenues decline. So when will this lady wake up to smell the coffee?

Playboy is such a great

Vanessa Dee — Thu, 21 Aug 2008 12:03:21 -0700

Playboy is such a great brand, but they need to leverage it into real money-making businesses online, not just old-school publishing and merchandising. Look at how Vudu.com is working with AVN instead of Playboy to get real adult video (not lame, expensive branded programming) on a cutting edge set-top box. Or, how SugarDVD.com is taking the adult DVD rental-by-mail segment away from Netflix by running mltiple shipping centers that don't go down. Playboy could do real, tough technical business if it wanted to, right?

Playboy's CEO: We're profitable online

Ian Lamont — Wed, 20 Aug 2008 18:11:26 -0700

Playboy Chairman and CEO Christine Hefner has criticized "misstatements" in an Industry Standard analysis ("Playboy's Second Life sim buzzes, even as real-world brand falters") that suggested the mens-oriented publisher is having difficulties positioning its brand and products online.

Hefner, the daughter of Playboy founder and editor-in-chief Hugh Hefner, left a comment at the bottom of the article that said Playboy Enterprises had "significant increase in online ad sales for the quarter," and that there was an increase in online profitability in the second quarter.

However, Hefner acknowledged there was a decrease in overall revenues for the quarter, due in part to an investment in a redesign and upgrade of Playboy.com, as well as the "strategic decision" to license the company's e-commerce and catalog operations.

In Playboy's Q2 2008 earnings conference call, Hefner said pay site revenues have declined, and the ongoing redesign project would "continue to negatively affect online results through the remainder of this year." Playboy's overall Q2 revenues fell 14 percent to $73.4 million compared to the same quarter last year.

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