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 <title>The Industry Standard - Amazon en Español dominated by English - Comments</title>
 <link>http://www.thestandard.com/news/2008/08/12/amazon-almost-launches-software-en-espa-ol</link>
 <description>Comments for &quot;Amazon en Español dominated by English&quot;</description>
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 <title>I agreed. If they want to</title>
 <link>http://www.thestandard.com/news/2008/08/12/amazon-almost-launches-software-en-espa-ol#comment-10584</link>
 <description>&lt;p&gt;&lt;!--paging_filter--&gt;I agreed. If they want to target spanish, it&#039;s better they go it right or not do it at all.&lt;br /&gt;
What amazon needs, its a spanish version of the website. Which by the way they could double their sales if they go for it. Just imagine for example, download movies where you can download with subtitles in spanish or movies translated into Spanish.. PLUS, spanish movies. And this is only one category. You have books in spanish, or simply sale items which descriptions are in spanish..etc.&lt;/p&gt;
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 <pubDate>Wed, 25 Feb 2009 10:44:23 -0800</pubDate>
 <dc:creator>Mary</dc:creator>
 <guid isPermaLink="false">comment 10584 at http://www.thestandard.com</guid>
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<item>
 <title>Amazon en Español dominated by English</title>
 <link>http://www.thestandard.com/news/2008/08/12/amazon-almost-launches-software-en-espa-ol</link>
 <description>&lt;!--paging_filter--&gt;&lt;p&gt;&lt;!--paging_filter--&gt;
&lt;p&gt;&lt;!--paging_filter--&gt; &lt;/p&gt;
&lt;p&gt;&lt;img src=&quot;/sites/thestandard.com/files/u4993/amazon_logo.gif&quot; alt=&quot;Amazon logo image&quot; align=&quot;left&quot; border=&quot;0&quot; hspace=&quot;10&quot; vspace=&quot;10&quot; width=&quot;200&quot; /&gt;&lt;/p&gt;
&lt;p&gt;Amazon is gunning for an Hispanic customer base with &lt;a href=&quot;http://phx.corporate-ir.net/phoenix.zhtml?c=176060&amp;amp;p=irol-newsArticle&amp;amp;ID=1186416&amp;amp;highlight=&quot;&gt;today&#039;s launch of Software en Español&lt;/a&gt;, a subsection of the Amazon site that is focused on Spanish-language and bilingual software packages, including office utility software, children&#039;s learning software, and language instruction software.&lt;/p&gt;
&lt;p&gt;What&#039;s most curious about the &lt;a href=&quot;http://www.amazon.com/b/?node=671845011&quot;&gt;Software en Español&lt;/a&gt; effort is that virtually all of the text is in English. Headlines and a few sidebar items are en Español, but the rest is in English, and clicking through to any product featured leads back to the regular English-language product text.&lt;/p&gt;
&lt;p&gt;If Amazon is really trying to go after the Spanish-language market, the token amount of Spanish-language text used here isn&#039;t going to do enough to sway the audience. A few phrases in Spanish without follow-through on item descriptions won&#039;t help non-English speakers, and it feels like a minimal effort for the usually detail-focused Amazon.&lt;/p&gt;
&lt;p&gt;&lt;b&gt;More news, commentary, and predictions from &lt;i&gt;The Industry Standard&lt;/i&gt;:&lt;/b&gt;&lt;/p&gt;
&lt;ul&gt;
&lt;li&gt;Prediction: &lt;b&gt;&lt;a href=&quot;http://thestandard.com/predictions/amazon-abandons-kindle-one-way-or-other&quot;&gt;Amazon abandons Kindle 1.0, one way or the other &lt;/a&gt;&lt;/b&gt;&lt;/li&gt;
&lt;li&gt;News: &lt;b&gt;&lt;a href=&quot;http://thestandard.com/news/2008/08/12/text-message-your-netflix-movies-and-amazon-wish-lists-kwiry&quot;&gt;Text message in your Netflix movies and Amazon wish lists with Kwiry&lt;/a&gt;&lt;/b&gt;&lt;/li&gt;
&lt;li&gt;News: &lt;b&gt;&lt;a href=&quot;http://thestandard.com/news/2008/08/12/amazon-affiliates-get-big-payouts-amazon-prime-referrals&quot;&gt;Amazon affiliates get big payouts for Amazon Prime referrals&lt;/a&gt;&lt;/b&gt;&lt;/li&gt;
&lt;/ul&gt;
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 <comments>http://www.thestandard.com/news/2008/08/12/amazon-almost-launches-software-en-espa-ol#comments</comments>
 <category domain="http://www.thestandard.com/taxonomy/term/5661">Business &amp;amp; Finance</category>
 <category domain="http://www.thestandard.com/taxonomy/term/1235">co:amazon</category>
 <category domain="http://www.thestandard.com/taxonomy/term/2514">The Industry Standard</category>
 <pubDate>Tue, 12 Aug 2008 14:36:38 -0700</pubDate>
 <dc:creator>Cyndy Aleo-Carreira</dc:creator>
 <guid isPermaLink="false">111641 at http://www.thestandard.com</guid>
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