The Industry Standard - Microsoft dreams up a new kind of search with BrowseRank - Comments

I am, Omar Jareño, the

Omar Jareño Vargas — Fri, 15 Aug 2008 10:25:22 -0700

I am, Omar Jareño, the original author of the article: "BrowseRank Microsoft's "dream" to confront the PageRank" in Spanish: "BrowseRank de Microsoft "sueña" con plantarle cara al PageRank")

Can see on the website: http://www.puromarketing.com/8/4884/browserank-microsoft-suena-plantarle... in the web PuroMarketing.com

That you so blatant plagiarism, by changing the title and content slightly

I demand to put my name as the original author as well as links to the original web PuroMarketing.com

The copyright also exist on the Internet

Greetings

Omar Jareño Vargas
Expert in Marketing on the Internet and ecommerce
www.OmarJareno.com
www.CapsulasDeMarketing.com
http://www.puromarketing.com/page/staff.html

Very interesting, although

Chris — Wed, 13 Aug 2008 15:33:06 -0700

Very interesting, although this has been tried before. DirectHit had a search engine built entirely on clickstream data (Acquired by Ask.com in 2000). They got the data from ISPs in those days. The end-result is really not that much better than Page-Rank.

We at Me.dium on the other hand (http://me.dium.com/search) are processing our user's clickstream data in real-time to create a different lens based on what's going on now. e.g. do a search for John Edwards on Google or Live, and you get johnedwards.com and wiki/johnedwards. Do the same search on Me.dium and you learn that today people care about his love child, pictures of his mistress, etc.

The difference is real-time (what people are browsing now) vs. historical (what they browsed in the past). Social vs. Old School. Check it out and let us know your thoughts. http://me.dium.com/search.

I am, Omar Jareño, the

Omar Jareño Vargas — Wed, 13 Aug 2008 11:06:40 -0700

I am, Omar Jareño, the original author of the article: "BrowseRank Microsoft's "dream" to confront the PageRank" in Spanish: "BrowseRank de Microsoft "sueña" con plantarle cara al PageRank")

Can see on the website: http://www.puromarketing.com/8/4884/browserank-microsoft-suena-plantarle... in the web PuroMarketing.com

That you so blatant plagiarism, by changing the title and content slightly

I demand to put my name as the original author as well as links to the original web PuroMarketing.com

The copyright also exist on the Internet

Greetings
Omar Jareño Vargas
Expert in Marketing on the Internet and ecommerce
www.OmarJareno.com
www.CapsulasDeMarketing.com
www.PuroMarketing.com

Microsoft dreams up a new kind of search with BrowseRank

Venture Beat — Fri, 25 Jul 2008 13:37:01 -0700

A group of Microsoft researchers just presented a paper about a concept called BrowseRank that could really shake up the search landscape.

As the name implies, BrowseRank is Microsoft’s new take on Google’s PageRank algorithm — namely, the method Google uses to rank pages in its search results, based primarily on links. Obviously, Google’s approach is pretty darn effective, and must be grappled with by any company hoping to make money on the Web. But there are flaws, says a team of Microsoft researchers based in China. For one thing, it’s so easy to make a link that sites try to trick Google by creating things like link farms to boost their ranking. For another, links don’t tell you how long a user looked at a page, or how valuable the page was to them.

That’s where BrowseRank comes in. Instead of using PageRank’s “link graph,” the new ranking system would use a “user browsing graph.” By visiting a page and spending a lot of time on it, users would be implicitly “voting” for the pages that deserved to be ranked more highly.

It’s a compelling idea, albeit a scary one, since it would upend the way companies get attention online. (A Google spokesperson told CNET that PageRank is only one of more than 200 “signals” used to determine a site’s rank.) Microsoft is also trying to improve its MSN Search service in other ways, most notably with the recent acquisition of semantic search company Powerset. If Microsoft can actually make good on some of the promise behind these deals and ideas, it might be able to reverse MSN Search’s slide towards irrelevance. In the long-term, I certainly think that improving its technology is a much better strategy than offering to pay people to use its search engine.

Of course, there’s a huge gap between an academic paper and an actual product. But hey, that’s how Google started.