Are Email newsletters the new black? Glam follows Calacanis lead.

Cyndy Aleo-Carreira — Mon, 14 Jul 2008 18:27:43 -0400

When Mahalo's Jason Calacanis announced he was quitting blogging, the tech blogosphere responded with a collective eyeroll. After all, his decision to move to an email-based newsletter sounded so last-decade. Who uses email newsletters in this age of Ajax-enabled social networking?

Glam Media does; that's who. Webware notes today's announcement of Glam Today, an email newsletter designed in the same vein as the lifestyles sections of traditional newspapers. Pulling content from Glam Media member blogs, the e-newsletter will feature selections focusing on a particular topic each day of the week:

"Monday's newsletter will focus on fashion and shopping, Tuesday's on beauty, Wednesday's on "living," Thursday's on entertainment, and Friday's on health."

The launch of the e-newsletter boosts Glam Media's assertion that the company is more than just an ad network, and places it in competition with other blog networks that currently use the same model, including Daily Candy and Daily Sugar.

As for the premature declarations of email's demise, it's clear that there are at least a few companies who still feel it's a better form of communication than blogs.

More news, commentary, and predictions from The Industry Standard:

Prediction: Ning exceeds 300K social networks by end of year
Prediction: Ad spending will shift from impression to performance-based marketing in 2008
News: Glam Media launches first vertical ad exchange
News: Glam Media buys Monetise to kick-start global ads

The Industry Standard - Are Email newsletters the new black? Glam follows Calacanis lead. - Comments

Are Email newsletters the new black? Glam follows Calacanis lead.