EA evolves Spore ad campaign

Chris Tompkins — Thu, 19 Jun 2008 10:21:41 -0700

Electronic Arts launched a new and decidedly mainstream ad campaign for its much anticipated simulation game, Spore. The campaign ignores specific game details, which usually whet the appetites of committed PC gamers, in favor of painting a broad picture of Spore for the average gamer. Earlier Spore advertising and media coverage focused on core gamers, featuring specifics about the game engine and guerilla marketing for followers anticipating the release.

Undoubtedly, EA is shifting gears in hopes Spore will be the mainstream hit The Sims was (also developed by Maxis and released by EA) for casual PC gamers. EA also announced recently that system requirements for the game will allow it to run on systems two to three years old, another step in reaching beyond the core gamer demographic. Other high-profile PC game releases have traditionally required the latest, most expensive hardware, limiting market penetration in favor of pleasing core gamers' desire for intense, realistic graphics. [ Adfreak ]

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EA evolves Spore ad campaign