Net Views: Vista marketing fallout

Net Views — Sun, 02 Mar 2008 07:28:49 -0800

"... Microsoft wasn't worried [about] the 'enthusiasts,' the very users who would be the early adopters of Vista. In the Apple playbook, these influencers are the drivers of technology adoption and help out the marketing effort with word of mouth. But screw 'em, the memo says. Far better to avoid confusion of the dumb masses. After all it's only 5 percent of our users. And where will they go?"

– Jason D. O'Grady & David Morgenstern, The Apple Core, "Wintel Vista conspiracy screws customers: Another win for Apple"

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Net Views: Vista marketing fallout