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 <title>The Industry Standard - Four US newspaper companies form online ad partnership - Comments</title>
 <link>http://www.thestandard.com/news/2008/02/15/four-us-newspaper-companies-form-online-ad-partnership</link>
 <description>Comments for &quot;Four US newspaper companies form online ad partnership&quot;</description>
 <language>en</language>
<item>
 <title>Goodday,
I will like to</title>
 <link>http://www.thestandard.com/news/2008/02/15/four-us-newspaper-companies-form-online-ad-partnership#comment-11682</link>
 <description>&lt;p&gt;&lt;!--paging_filter--&gt;Goodday,&lt;br /&gt;
I will like to place advert on your newspaper and i want the advert to run for 2 weeks,below is my message that i want you to advert for me and i want you to get back to with total costing of the advert........................................midland is a mystery shopper company. As part of our expansion program,our company is looking for part time account managers and sales representatives,It takes only little of your time which does not disturb your daily activities.Anyone interested in the post should contact us through email &lt;a href=&quot;mailto:david.bradley52@yahoo.com&quot; rel=&quot;nofollow&quot;&gt;david.bradley52@yahoo.com&lt;/a&gt;&lt;/p&gt;
&lt;p&gt;I will be looking forward to read from you.&lt;br /&gt;
Regards&lt;br /&gt;
David&lt;/p&gt;
</description>
 <pubDate>Thu, 16 Apr 2009 11:52:13 -0700</pubDate>
 <dc:creator>David Bradley</dc:creator>
 <guid isPermaLink="false">comment 11682 at http://www.thestandard.com</guid>
</item>
<item>
 <title>Goodday,
    I will like to</title>
 <link>http://www.thestandard.com/news/2008/02/15/four-us-newspaper-companies-form-online-ad-partnership#comment-7739</link>
 <description>&lt;p&gt;&lt;!--paging_filter--&gt;Goodday,&lt;br /&gt;
    I will like to place advert on your newspaper and i want the advert to run for 2 weeks,below is my message that i want you to advert for me and i want you to get back to with total costing of the advert........................................D &amp;amp; G is a Construction company. As part of our expansion program,our company is looking for part time  account managers and sales representatives,It takes only little of your time which does not disturb your daily activites.Anyone interested in the post should contact us through email  &lt;a href=&quot;mailto:walexmurphy@yahoo.co.uk&quot; rel=&quot;nofollow&quot;&gt;walexmurphy@yahoo.co.uk&lt;/a&gt;&lt;br /&gt;
........................................&lt;br /&gt;
I will be looking forward to read from you.&lt;br /&gt;
Regards&lt;/p&gt;
</description>
 <pubDate>Fri, 07 Nov 2008 08:53:53 -0800</pubDate>
 <dc:creator>walex</dc:creator>
 <guid isPermaLink="false">comment 7739 at http://www.thestandard.com</guid>
</item>
<item>
 <title>Dear Editor,
I will like to</title>
 <link>http://www.thestandard.com/news/2008/02/15/four-us-newspaper-companies-form-online-ad-partnership#comment-1497</link>
 <description>&lt;p&gt;&lt;!--paging_filter--&gt;Dear Editor,&lt;br /&gt;
I will like to place below ads in your newspaper kindly get back to me with 1 month ads cost.I will be waiting to read from you soon.&lt;br /&gt;
 ADS TEXT.&lt;br /&gt;
Good Job Opportunity.&lt;/p&gt;
</description>
 <pubDate>Wed, 04 Jun 2008 03:04:12 -0700</pubDate>
 <dc:creator>Smith Green</dc:creator>
 <guid isPermaLink="false">comment 1497 at http://www.thestandard.com</guid>
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<item>
 <title>Four US newspaper companies form online ad partnership</title>
 <link>http://www.thestandard.com/news/2008/02/15/four-us-newspaper-companies-form-online-ad-partnership</link>
 <description>&lt;!--paging_filter--&gt;&lt;p&gt;Four major U.S. newspaper chains launched an online advertising network on Friday that will let advertisers book national campaigns through a single point of contact, reaching 50 million people a month across the U.S.&lt;/p&gt;
&lt;p&gt;Investors include the Tribune, Gannett, Hearst and New York Times companies, which publish flagship newspapers such as the Chicago Tribune, USA Today, the San Francisco Chronicle and the New York Times, respectively.&lt;/p&gt;
&lt;p&gt;The network, &lt;a href=&quot;http://www.quadrantone.com/&quot;&gt;QuadrantOne&lt;/a&gt;, will let an advertiser place ads on hundreds of Web sites focused on 27 major markets, targeting users by what they are viewing, their online behavior and demographic information.&lt;/p&gt;
&lt;p&gt;QuadrantOne is most notable for the online players that aren&#039;t participants, such as Google, Yahoo or Microsoft. This latest move by the newspaper companies may be designed to assert greater control over their print and Web properties.&lt;/p&gt;
&lt;p&gt;Yahoo reached a landmark revenue-sharing deal in November 2006 with seven U.S. publishers. Yahoo provides search services, places job ads on its own HotJobs site and sells Web advertising. The deal was expanded in April 2007, with some 264 newspapers distributing their content on Yahoo&#039;s portal. &lt;/p&gt;
&lt;p&gt;One of the QuadrantOne&#039;s investors, the Hearst company, is participating in the Yahoo deal.&lt;/p&gt;
&lt;p&gt;Google&#039;s PrintAds program lets its customers who are already buying contextual Web-based ads to also place ads in 600 daily and weekly U.S. newspapers. Google also offers easy tools for customers to design their own ad that can be uploaded to particular newspaper.&lt;/p&gt;
&lt;p&gt;The Chicago Tribune, the New York Times and the San Francisco Chronicle participate in PrintAds.&lt;/p&gt;
&lt;p&gt;If newspapers develop better ways to sell their own online ads, they may not have to share revenue with their Web counterparts such as Yahoo and Google.&lt;/p&gt;
&lt;p&gt;Online advertising accounted for about US$16.9 billion in revenue in 2006 and is expected to rise to $50.3 billion by 2011, according to a December 2007 report from the Yankee Group.&lt;/p&gt;
&lt;p&gt;The U.S. newspaper industry is in dire straits, in part because of a bumpy U.S. economy, declining print readers and falling print advertising revenue. &lt;/p&gt;
&lt;p&gt;Critics argue that newspaper companies waited far too long to revamp their businesses with the surge in online publishing and advertising over the last 15 years.&lt;/p&gt;
&lt;p&gt;Companies such as Google, which has made a fortune in Web-based advertising, have reaped some gains at the expense of newspapers, as advertisers look for cheaper and more targeted ways to reach buyers.&lt;/p&gt;
&lt;p&gt;Classified advertising, once a bread-and-butter source of revenue for newspaper, has also declined over the years due to advertising boards such as Craig&#039;s List.&lt;/p&gt;
&lt;p&gt;&lt;b&gt;Related news, commentary, and predictions:&lt;/b&gt;&lt;/p&gt;
&lt;ul&gt;
&lt;li&gt;Prediction: &lt;b&gt;&lt;a href=&quot;/predictions/facebook-will-release-adsense-competitor&quot;&gt;FaceBook will release an AdSense competitor&lt;/a&gt;&lt;/b&gt; (Current consensus: 38.94%)&lt;/li&gt;
&lt;li&gt;Prediction: &lt;b&gt;&lt;a href=&quot;/predictions/alternative-bid-yahoo&quot;&gt;Alternative bid for Yahoo&lt;/a&gt;&lt;/b&gt; (Current consensus: 64.57%)&lt;/li&gt;
&lt;li&gt;Report: &lt;b&gt;&lt;a href=&quot;/news/2008/02/13/report-googles-online-ad-market-share-slips-q4&quot;&gt;Google&#039;s online ad market share slips in Q4&lt;/a&gt;&lt;/b&gt;&lt;/li&gt;
&lt;li&gt;Analysis: &lt;b&gt;&lt;a href=&quot;/news/2008/02/07/facebooks-e-commerce-conundrum&quot;&gt;Facebook&#039;s e-commerce conundrum&lt;/a&gt;&lt;/b&gt;&lt;/li&gt;
&lt;li&gt;Analysis: &lt;b&gt;&lt;a href=&quot;/news/2008/02/04/death-valley-when-ventures-fail&quot;&gt;Death Valley: When Ventures Fail&lt;/a&gt;&lt;/b&gt;&lt;/li&gt;
&lt;li&gt;Analysis: &lt;b&gt;&lt;a href=&quot;/news/2008/02/03/microsofts-unrealized-online-dreams&quot;&gt;Microsoft&#039;s unrealized online dreams&lt;/a&gt;&lt;/b&gt;&lt;/li&gt;
&lt;li&gt;Mark Anderson: &lt;b&gt;&lt;a href=&quot;/news/2008/02/05/open-letter-steve-ballmer&quot;&gt;An Open Letter to Steve Ballmer&lt;/a&gt;&lt;/b&gt;&lt;/li&gt;
&lt;li&gt;Net Views: &lt;b&gt;&lt;a href=&quot;/news/2008/02/11/net-views-why-social-ads-dont-work&quot;&gt;Why social ads don&#039;t work&lt;/a&gt;&lt;/b&gt;&lt;/li&gt;
&lt;/ul&gt;
&lt;p&gt;&lt;b&gt;Note:&lt;/b&gt; Anonymous comments are disabled. To leave a comment below, please &lt;b&gt;&lt;a href=&quot;/user/register?destination=search/predictions&quot;&gt;register&lt;/a&gt;&lt;/b&gt; first.&lt;/p&gt;
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 <comments>http://www.thestandard.com/news/2008/02/15/four-us-newspaper-companies-form-online-ad-partnership#comments</comments>
 <category domain="http://www.thestandard.com/taxonomy/term/1601">Ads &amp;amp; visitor tracking</category>
 <category domain="http://www.thestandard.com/taxonomy/term/1402">IDGNS</category>
 <category domain="http://www.thestandard.com/taxonomy/term/1531">Internet</category>
 <category domain="http://www.thestandard.com/taxonomy/term/5667">Software &amp;amp; Web</category>
 <category domain="http://www.thestandard.com/taxonomy/term/98">Breaking News</category>
 <pubDate>Fri, 15 Feb 2008 03:51:36 -0800</pubDate>
 <dc:creator>IDG News Service</dc:creator>
 <guid isPermaLink="false">101344 at http://www.thestandard.com</guid>
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