Good news for both display and performance-based online advertising in 2008 ... no one likes change ... the traditional advertising world has been rocked by online advertising growth in the last five years, most of which came at its expense ... this was during a period characterized by a robust economy when change is not always demanded ... in a weak economic cycle, change is demanded and this augurs well for both absolute and relative growth in online display and performance-based advertising ... I give the edge to performance-based over display in particularly tough times, but suggest the lines between the two will blur as "optimum" campaigns will increasingly incorporate both ...

Sean Duggan - motiveinteractive.com