Melissa is right about the strength of the online lead generation industry. It's the fastest growing segment in the online marketing arena because it works for advertisers. And advertisers are getting much more sophisticated in their ability to track conversions by sources, so the market will weed out the bad apples. Still, if companies continue to ignore best practices, they'll not only lose clients, but will also further erode consumer trust in online marketing in general, which could harm not only lead generation providers, but the entire online marketing industry. Jere Doyle, www.prospectiv.com