Hi,

Great points, Melissa. Perhaps a recession makes other businesses afraid to move forward with their strategies. This may be an advantage for a start-up that can move fast. However, I think a recession is also a good time to really focus on a specific customer. Maybe this is an opportunity to target a customer group that is somewhat shielded from the recessionary hit. Additionally, in a recession the economy tends to lose jobs, which can mean that saavy entrepreneurs might be able to snatch-up some talent looking for a home.

Thanks,
Joe