| What's It Gonna Cost Me? | ||||
| Despite its increasing sophistication, e-mail is still one of the cheapest marketing tools out there. Here's out it compares with other options. | ||||
| Type of Marketing | Cost per Thousand (CPM) | |||
| E-mail to in-house customer list | $5 | |||
| E-mail to rented list of customers | $150 | |||
| Banner Ad | $10 | |||
| Direct Mail to in-house customer list | $761 | |||
| Direct Mail to rented list of customers | $875 | |||
| *Source Forrester Research | ||||
