them like body parts. - Doc Searls
An integrated customer experience: Browse and comparison-shop online, buy in the physical store; browse and purchase online, return mistakes at the physical store; browse the physical store, including the Web from the store, then buy it online at the store kiosk and pick it up at the store. All the various combinations of the above. - Donna Hoffman
The four "p"s of marketing are dead. Rather than products, customers value experiences. Rather than place, they will create relationships in the marketspace or the clicks-and-bricks interface - the "marketface." Prices can no longer be defined by sellers with the new price-discovery mechanisms. And promotion is being replaced by the forging of interactive relationships. - Don Tapscott
What threats do clicks-and-mortar businesses face that they don't know about yet?
The benchmarking that goes on online is ruthless. You don't have to be the best in your neighborhood; you have to be best in the world. - Seth Godin
They will lose their key people even faster in 2000. - Larry Downes
Because real-world and Internet marketing techniques differ radically, these companies will run into the problem of sending mixed messages: one style of communications via broadcast media, and another via the Web. Increasingly, these markets overlap, and the overlapping elements of both will become either confused or angry. - Christopher Locke
The threats posed by unforeseen "business webs," enabled by changes in the regulatory regimes. For instance, if regulations prohibiting manufacturers from selling cars directly to consumers in the United States are repealed, what's to stop a first-tier supplier from manufacturing an exclusive CarPoint or CarsDirect vehicle that consumers order, configure and buy on the Web, and take to a business partner like Midas (MDS) for service and maintenance? - Don Tapscott
What e-commerce business models will take hold in 2000?
Net customers will no longer be satisfied with two-day or next-day delivery. They'll frequent outlets that can deliver an order placed in the morning that afternoon. - Patricia Seybold
Pay-for-performance revenue models will be huge. - Donna Hoffman
I think that we'll see a growing market for Replay/TiVo/WebTV technologies that will provide an interesting infrastructure for TV-based e-commerce. - Hal Varian
What's the best way for companies to foster innovation: acquire, invest, incubate from within, or some combination?
Incubate from within. Many companies already have tremendous talent, but they're sitting on it, preventing people from doing what they want to do. - Christopher Locke
None of the above. Because the Net provides a function-rich infrastructure, transaction costs between business entities are plummeting, enabling companies to acquire resources without owning them. - Don Tapscott
Start with a high measure of separation: new people, new entities, new business models. Then do a reverse takeover: Give the best of the innovators pillaging rights to the old-line assets. Omit the first, and you will never escape the chill hand of organizational conservatism. Omit the second, and you throw away your only competitive advantage. - Philip Evans
Create an attitude - from the top and the bottom - that "zooming" (the art of embracing the new) is the only way. Too many Net companies zoomed with one good idea, but are now stuck by their success. They've become the companies they worked so hard to replace. - Seth Godin
How will the globalization of business change the way Internet companies compete?
It will bring fulfillment to center stage. Information may flow freely across the world, but things are still stuck in old-world economics. Local fulfillment for offshore information-centric companies will be a huge opportunity. - Philip Evans
U.S. venture capitalists will multiply their funding of local companies in Europe, Asia and developing countries. But we will find that language and cultural differences
