format, while Philips championed its own Digital Compact Cassettes as the wave of the future. Neither succeeded, despite untold millions of dollars in development and marketing. The market may have been open to a new format, but people were not going to waste time and money buying and working with two machines.
Today's multimedia gold diggers should take this as a warning: If you can't agree on a presentation standard, broadband will take a lot longer to mature. By then many of your companies will be gone.
- Jimmy Guterman (guterman@vineyard.com) is president of the Vineyard Group, an editorial consultancy in Massachusetts.
