of racists,'" Rojas says. "But there's a trivialization of a growing market here."
Greaves agrees. "It's amazing, because Don has proved his concept and shown he can tough it out and keep the site going without any funding," he argues. "So for me it's a no-brainer, seeing as how there isn't any clear-cut market leader. Anyone thinking of an iVillage-style IPO should be interested."
E. David Ellington, the president and CEO of NetNoir, which took a 25 percent investment from AOL, shakes his head at the situation. "Our market is the size of Canada," he says. "At the end of the day, if you can't figure out a way to make the biggest boom market in the history of the world give us some seed capital, something's wrong."
