that the association with Excite should increase the comfort factor: "Once you know you're dealing with a brand name like Excite, your trust level goes up," he says.
Excite is banking that the trust issue will resolve itself when enough people begin using the technology - just like it did for e-commerce. If the recent portal chorus of "anything you can do, I can do better" continues, and if Excite does find that people are spending more time online using file sharing, other portals may not be far behind.
