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Teens Turn On, Tune In, Log Off

By David Lake
07.23.2001
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Helvetica, sans-serif" size="1">14.7 11/00 8.9 15.7 04/01 8.5 15.3 Source: Jupiter Media Metrix, June 2001

YAHOO DRAWS SEVEN MILLION TEENS
Top Web Sites Among U.S. Teens For June 2001
Ranked By Teen Concentration Percent Concentration
1 Teen.com 67.1%
2 Teenpeople.com 66.9%
3 Katrillion.com 66.8%
4 Sparknotes.com 66.3%
5 Badassbuddy.com 65.9%
6 Blink182.com 64.7%
7 Coolquiz.com 62.7%
8 Teenmag.com 62.7%
9 Teenchat.com 61.4%
10 Seventeen.com 60.9%
Top Trafficked Sites And Teen Reach Unique Visitors*
1 Yahoo 7.2
2 AOL 7.0
3 MSN 6.2
4 Passport.com 4.7
5 Geocities.com 3.8
6 Microsoft.com 2.4
7 Go.com 2.0
8 EBay 1.6
9 Amazon.com 1.3
10 Netscape.com 1.3
*In millions. Based on Net users who go online from home. Source: Nielsen NetRatings, July 2001
TEENS ARE MORE LIKELY TO READ NEWS ONLINE
Teen Activities Online
TEENS ADULTS
Send, receive email 92% 93%
Go online for fun 84% 63%
Search for movie, leisure information 83% 65%
Use instant messaging 74% 44%
Read news 68% 66%
Play, download games 66% 34%
Research products 66% 73%
Listen to music online 59% 40%
Visit chat rooms 55% 26%