How Geeks Pass the Time

face="Verdana, Arial, Helvetica, sans-serif" size="1">Divorced, other 19% 11% CHILDREN One 17% 20% Two 15% 20% Three or more 10% 9% None 58% 51% REGION OF U.S. New England 5% 6% Mid-Atlantic 16% 15% East central 13% 11% West central 15% 17% Southeast 20% 18% Southwest 12% 12% Pacific 19% 21% CITY TYPE Central city 35% 33% Suburban 46% 51% Rural 19% 16%

All statements of likelihood refer to a comparison of tech enthusiasts to U.S. adults overall. "Highly likely" means techies are at least 40 percent more likely to be in the specified group; "less likely" means techies are at least 15 percent less likely to be in the group. Tech enthusiasts include U.S. adults who accessed the Net in the past 12 months, own a home computer and have two or more of the following devices: DVD player, digital camera or handheld computer. The individuals must also say they like technology, find technology important to them and are likely to purchase new technology products. Source: Mediamark Research, Spring 2001