a quarter-hearted attempt at building its "Zap" network. It failed because there was no vision and because many content sites back then really thought they were worth several hundred million dollars. But now that reality has returned and competent management is available, why shouldn't these players share a sturdy lifeboat? The driftwood they're hanging on to now won't float forever.
Jimmy Guterman (guterman@vineyard.com) is president of the Vineyard Group, a consultancy.
