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Boo Shuts Down

By Bernhard Warner
05.18.2000
Categories

success: a snazzy e-commerce strategy, the support of LVMH and other luxury fashion companies, a reported $120 million in funding, and a staff of ingenues. But then came reality: After lengthy launch delays, major technology glitches and a bleeding bottom line, it's almost as if the company was doomed before it began. Here's a look at the company that was Boo. - Bevin Cummings

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